Ought we use “lite (tongue-in-cheek) ads”?

Is it a bit of fun? Or is it just a trite distraction? Does it stimulate interest and thinking? Does it enhance accessibliity? Or is it a demeaning? Establishing Context Never underestimate the importance of establishing context. Of agreed objectives, potential options, and weighting agreed assessment criteria. In short, of having your ladder against the… Read More

Sure you could – but why would you want to?

“Sure you could – but why would you want to?” is a simple way of challenging the rationale of a decision. I was quite young when I saw the famous film “Lawrence of Arabia” and I vividly recall the above conversation about why someone ought to do a particular thing. In this case, the someone… Read More

What is the value of thinking about the second question?

In an old fave TV Series of mine, Rumpole of the Bailey used to advise “never ask a question unless you know the answer”. Alright – indeed important – in some contexts, but not realistic when dealing with matters of high uncertainty. Uncertainty is like the proverbial onion. Layered with complexities which can be best… Read More