When exploring the problem (or opportunity) space, a number of possible ideas are created (‘divergent thinking’) before refining and narrowing down to the best idea (‘convergent thinking’), and this can be represented by a diamond shape.

12 DesigningTheRightThing

“How Might We?” (HMW) avoids using “can” and “should”, which imply judgment. By substituting the word “might”, you defer judgment, which helps create options more freely, and opens up more possibilities.

“This happens best when it happens twice – once to confirm the problem definition or scope – and once to create or implement the solution. One of the greatest mistakes is to omit the left-hand diamond and end up solving the wrong problem.” (Design Council, accessed 2019)

Risk-based services vary in scope.

One size, or shape, does not fit all – context is critical. Some projects can be achieved by a straightforward Desk Check. As projects become more complex – involving other stakeholders; and in many cases, significant sensitivities – objectives are better achieved by face-to-face conversations and more tailored methods.


Slumber not in the tents of your fathers